Booming Build to Rent attracts major housebuilder
- Go back
- 11th Jul 24
Berkeley Group, renowned for its expertise in brownfield regeneration, has announced the launch of a new build-to-let platform, marking a significant move to capture growth in the thriving Build to Rent market. This strategic initiative, revealed by Berkeley’s CEO Rob Perrins during a recent investor briefing, aims to maximise returns under current market conditions.
At Love to Rent, we examine what this means for the market and more importantly, how this impacts customers to ensure they receive the best possible experience. By launching this new platform, Berkeley Group not only taps into the growing demand for rental properties but also enhances the quality and choice available, which is great news for Love to Rent customers.
Addressing the Rental Crisis
The timing of this launch is particularly significant. According to estate agency Savills, the UK needs an additional one million rental homes by 2031 to mitigate the growing rental crisis. The demand for rental properties often outstrips supply, particularly in urban areas where job opportunities and amenities are concentrated. This imbalance can lead to higher rents and lower availability of high-quality options. Build to Rent addresses the issues surrounding a significant portion of the UK’s rental housing stock being older and not meeting modern standards of comfort, energy efficiency, or safety.
A new Labour government
Labour’s plan to get Britain building again is good news for Build to Rent. Keir Starmer’s housing recovery plan includes a blitz of planning reform to quickly boost housebuilding to buy and rent and deliver the biggest boost to affordable housing in a generation. Ensuring there are enough good quality rental homes in areas that are well connected with a host of resources is at the ethos of the Build to Rent philosophy.
Starmer's strategy focuses on making the planning process more efficient, which should streamline the development pipeline and remove barriers that have historically slowed down housing projects. This will not only increase the quantity of available homes but also ensure they are located in strategic areas that benefit from robust infrastructure and amenities, catering to a diverse range of residents.
The emphasis on affordability and quality aligns with Build to Rent’s objectives, offering customers stability and better living standards. With the promise of a steady flow of new homes, the Build to Rent sector can thrive, providing modern, well-managed rental properties that appeal to young professionals, families, and retirees alike.
Quality guaranteed
Berkeley Group’s reputation for high-quality construction and design means that customers can expect well-built, aesthetically pleasing homes that meet modern living standards. Berkeley Group uses high-quality materials and the latest construction techniques to ensure durability, safety, and aesthetic appeal. Homes are built to last, with attention to detail that reduces the likelihood of defects and maintenance issues.
There will also be a strong emphasis on innovative design that blends functionality with style. This includes thoughtful layouts that maximise space and natural light, modern kitchens and bathrooms with high-end fixtures, and well-considered communal areas that foster a sense of community among tenants. Berkeley Group’s extensive experience will add an exciting addition to the Build to Rent offering.
Customers first
Love to Rent was established to inform and educate on all aspects of Build to Rent. Ensuring our customers understand the quality of offering that the Berkeley Group brings is important to growing the reputation of this sector. We strive to provide comprehensive information and guidance on the unique benefits and superior standards of Build to Rent properties developed to enable our customers to make informed decisions. By prioritising our customers' needs and preferences, we aim to create a community where residents get the very best out of their living experience.
Image used, Cortland at Colliers Yard.