Love to Rent Week reveals impressive results

As housing challenges continue to grow, it is important to raise awareness about Build to Rent as a valuable alternative to both the private rental sector and home ownership. Build to Rent offers purpose-built, professionally managed homes designed with the modern renter in mind, providing long-term stability, high-quality amenities, and a hassle-free living experience. The sector is still not fully understood by all so it’s important to highlight exactly what is on offer, from flexible leases to community-focused environments. This gives customers the knowledge to make an informed decision on the living arrangements to most suit their lifestyle.

Helping them to do just this is the Love to Rent Week, created by the team behind Love to Rent, the first and leading digital marketing platform exclusively for Build to Rent. The event featured engaging content across multiple platforms, aiming to educate the public on the significant benefits of Build to Rent homes, for every age and lifestyle requirement.

The week-long campaign highlighted a different aspect of Build to Rent each day. It kicked off with a Q&A session featuring Anne-Marie Brown, Founder of Love to Rent, where she debunked common myths and provided valuable insights into the key differences between Build to Rent and private rentals.

Another key feature explored “Modern Homes for Modern Lifestyles,” which emphasized the convenience and flexibility offered by Build to Rent, including desirable locations, lifestyle perks, pet-friendly policies, and move-in ready amenities such as WiFi and furniture packs. Sustainability was also a focal point, with a segment dedicated to Build to Rent’s energy efficiency and green credentials, demonstrating the sector’s commitment to environmentally conscious living.

Additionally, Love to Rent Week underscored how Build to Rent is transforming the concept of residential living by designing social spaces that foster community interaction and address mental health needs. The week also featured a deep dive into the concept of “rightsizing,” a term that better captures the idea of downsizing, and showed how Build to Rent offers tailored solutions for people at every lifestyle stage, from young professionals to retirees.

Throughout the week, Love to Rent released a wide array of articles, press releases, videos, and social media content, ensuring maximum reach and engagement. The campaign’s impact was reflected in the numbers: the Love to Rent website saw a 78% increase in leads, with a remarkable 386% boost in new users driven by organic and social channels. On social media, impressions surged across platforms, with Facebook up by 778%, Instagram by 245%, LinkedIn by 297%, and X (formerly Twitter) by 240%.

Engagement metrics also saw significant growth, including a 667% increase in Facebook interactions, 134% on Instagram, 264% on LinkedIn, and 400% on X. Video content performed exceptionally well, with LinkedIn video views soaring by 1,221%.

In addition to these digital successes, Love to Rent Week received widespread media coverage in local and regional newspapers, further amplifying the message.

Anne-Marie Brown commented on the success of the campaign: “The response to Love to Rent Week 2024 has been incredible. It’s clear that people are starting to see the advantages of Build to Rent homes, not just as an alternative to private rentals but as a flexible and sustainable lifestyle choice. There’s still work to be done in educating the public, but this week has shown that the more we communicate the benefits, the more people understand that Build to Rent can cater to all kinds of living needs, whether you're just starting out or looking to make changes now that your children have left home.”

The success of Love to Rent Week 2024 has demonstrated that Build to Rent is not only gaining traction but is actively reshaping the conversation around modern housing solutions. The week’s impressive results underscore the importance of continuing to educate the public about this versatile and forward-thinking housing option.

To find your perfect Build to Rent home, offering a range of amenities and property types, visit Love to Rent, the first and leading digital marketing platform exclusively for Build to Rent. Love To Rent offers customers a unique one-stop shop for all their rental needs. Visit: https://www.lovetorent.co.uk/

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