Sustainability meets style with Build to Rent homes for a greener future
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- 02nd Oct 24
Sustainability has become a crucial concern for today's consumers, reflecting a growing awareness of environmental and social impacts. It’s not a trend or good to have, today it is a necessity, which has been reflected in the rise in demand for eco-friendly homes.
Data from Love to Rent, the first and leading digital marketing platform exclusively for Build to Rent, supports the notion that renters are gravitating towards properties that offer both style and sustainability.
This is further supported by the 2023 Sustainability Report from Homeview which shows consumer interest in sustainable homes remains steady despite current economic hardships with the biggest increase in interest being those directly connected to cost savings, such as Energy Saving Measures and Smart Features.
The push towards net-zero living has been embraced by the Build to Rent market, a sector that offers homes exclusively to rent with a strong focus on sustainability and efficiency. This approach not only caters to the growing demand for eco-friendly living solutions but also sets new standards for energy performance and environmental responsibility. By incorporating advanced technologies, renewable energy sources, and sustainable materials, Build to Rent developments are leading the charge in reducing carbon footprints and enhancing the overall quality of life for residents. This commitment to net-zero goals is transforming the rental market, aligning it with broader environmental targets and fostering a more sustainable future.
One of the key advantages of living in a sustainable Build to Rent home is the reduction in energy bills. Love to Rent features properties that are equipped with features that not only contribute to a lower carbon footprint but also help customers save money. The combination of lower energy costs and environmental benefits makes these homes an attractive option for those looking to minimise their impact on the planet while enjoying economic savings and comfortable living conditions.
When it comes to creating sustainable living solutions for 2024 and beyond, Build to Rent management professional Centrick believe the sector is ahead of the curve. “They typically integrate the newest eco-friendly innovations into the fabric of the building, putting Build to Rent units at the cutting edge of green living,” says Clare Johnson, Build to Rent Director at Centrick. “This includes recycling schemes as standard, initiatives engaging residents in building sustainable communities, and often biophilic design, effectively connecting the resident with the natural world. Sustainable construction materials are used wherever possible to ensure ESG compliance and we expect to see even more focus on innovation when it comes to green credentials, with the pressure on developers to prioritise sustainability.”
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